I have been working on ways of women’s well-being rights to have a healthy, quality life and their empowerment for many years, with all my heart, time, and academic studies. This spiritual life mission with the current industrial and technological revolutions brought me to share all my doctrines and findings Femtech instruments.

Femtech is the result of the cross-connection of females and technology. In numerical terms, this is an area that is expected to reach a market of 50 billion dollars by the end of 2025 and has a great place in the start-up world today.

Will technology easily protect the mental and physical health of women and regain well-being with complementary techniques?

While discussing the concept of gender equality and balance, I wanted to discuss the connection between technology and the well-being of women in our rapidly digitalizing lives.

Let’s start with a question: Do you think women and men have equal access, use, and adaptation to digital technologies?

In addition to our predictions, according to Ipsos research on women, technology, and democracy, the answer is no.

Internet access and the vital opportunities provided by the internet are seen as one of the socio-cultural rights of people, in other words, as “human rights”. Hence, in many parts of the world, this human right just like other human rights is becoming invisible obstacles for the feminine mind because of the problems such as low internet access rates, insufficient technology times, passive information literacy and lack of knowledge of different languages.

On the other hand, we aware that the division of labor at home does not provide equal opportunities for taking advantage of digital opportunities. In this life where a pandemic situation is added to all these facts, unfortunately, technology can not be expected to be egalitarian and insensitive to gender discrimination.

Perhaps the internet and smartphone technology which has become increasingly central to human experience, points to the need for women to redefine their rightful place in the social balance in general, in addition to their demands for living freely, working, developing, resting and as well as time spent for well-being through online platforms.

Joseph Campbell quotes this situation very well: “We are in a period of free fall into the future. Older models don’t work anymore.” We are the ones who need to build new models and those who need to find solutions to new problems. For this reason, in areas such as living well, finding health and balance, the need for versatile, complementary technologies is as important as the need for these to overcome obstacles and reach the life of women.

So I think that in technology-driven creations, it is clear that gender equality needs to be mainstreamed in a way, taking into account women’s needs, problems, experiences, interests and access to technology at all stages of the program to achieve a gender-balanced user base.

From this point of view, radical movements and commitments are vital. Various international organizations have begun to develop strategies, guidelines and best practices to shape digital technology policy to take into account the current barriers women face in accessing technology. For example, UN Women’s approach to advancing women’s opportunities through digital technology focuses on alleviating direct and indirect barriers to access by building better infrastructure and enhancing women’s technology skills.

Researches and big database studies also help us to understand these barriers and needs.

These are the needs that we can be more focused on by only understanding them. These are the facts that have been freed from patriarchal delusions and have been revealed through the information age. Those who listen, see and synthesize these, contribute to the production of innovative solutions.

The results of Deloitte’s research on working women after the pandemic also contribute to this field. The two most important facts revealed by the research are; The needs of women for supporting their mental health are higher than men and the demands to reach the support they need, whenever and however they want.

Nowadays, the field of digitalized women’s health technologies and applications, which is known as Femtech, now aims to bring the good life to women’s lives through these main needs in different ways by breaking the taboos. Thus, it makes women’s lives easier.

There are still some confusions as to what Femtech is and isn’t. So in summary of all this, I would like to answer the question “What is Femtech?” as follows:

Fem-tech is the word for entire software, diagnostics, products and services that use technology to support women’s health in general… The areas it covers can be all kinds of mental and physical health areas related to women. The founder of the Clue application, Ida Tin, brought this terminology to the sector first. We can say that it is the first female menstrual period follow-up application in the industry. If we look at the contents of different applications, menstrual and menstrual care products, fertility and contraception, menopause, chronic conditions and hormonal disorders, pregnancy and post-pregnancy breastfeeding, sexual health are some of them.

Finally, I suggest you download Goddess App to serve and create benefits for women’s mental and physical health.

Goddess App, which handles women’s life as holistic, is a global Fem-tech digital well-being coach app that women can reach whenever they want. Goddess App is committed to being there for women to be empowered and healed from the inside out. It will come up with a customized transformation journey which I have named FEM-HEAL®. Specially designed synthesis of many rituals and routines include breathwork, yoga, emotion release meditations, feminine tips, affirmations, etc. After completing a Feminine Archetype test and well-being status questionnaire, you will be able to quickly mirror yourself with your Personal Analysis and related archetypes light and shadow sides in all parts of your life (relationship, working environment, etc.)

Goddess addresses with specific solution journeys to mental problems like;

Loss of feminity, Stress & Anxiety, Relationship problems, Sleeping Routines, Lack of mindful living, etc.

The main physical women health problems that could be prevented and followed as complementary to treatments followed are;

Imbalanced menstruation, cyst and fibroids at the uterus and breast area, orgasm issues, spinal cord and neck problems, thyroid disorders, etc.

The “Voice of the Goddess” podcasts also supportive of this whole process.

Come on, take Femtech solutions into your life and make your life beautiful from the inside out, outside in…

Dr. Nil Keskin ( Dr. Nile )

Behavior Scientist

Co-CEO, Goddess App

Holistic Wellbeing Coach for Women
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